General Motors now british?Make Comment EagleNews
Then the Company decided to withdraw paid advertising on Facebook. Nate Elliott (analyst at Market Research Forrester) explained, â€œCompanies in industries from consumer electronics to financial services tell us they're no longer sure Facebook is the best place to dedicate their social marketing budgetâ€”a shocking fact given the site's dominance among users.â€
Their latest masterpieceâ€¦? Mary Barra (GM vice president of global product development) announced on Thursday that Chevrolet will act as the official sponsor of Manchester United, a british soccer club! â€œWere there some big challenges that we had that we wish we would have addressed sooner? Absolutely,â€ says Barra. â€œWere there some that people had already begun addressing but it was too late? Yeah. The thought that something magic is going to occurâ€¦ is pretty fleeting.â€
So they dumped Facebook, Superbowl Ads and loyalty. Don't get me wrong, but there is two things I never expected to hear from GM, â€œBritishâ€ and â€œsoccerâ€.
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